We Help Media Companies Sell Smarter with Real, Actionable Client-Centric Data

Actionable Client-Centric Data

By JJ Ayala, Executive Director, Team Percepto

In today’s fast-paced media world, sales teams don’t just need numbers, they need stories. That’s where Team Percepto comes in. Instead of serving up generic national statistics that mean little to local advertisers, Team Percepto helps media companies unlock deeper conversations with primary research data focused entirely on their clients.

From Percentiles to People

Let’s be honest. Advertisers are tired of hearing broad stats like "42% of consumers prefer radio ads." What does that even mean for a local car dealership, a steel supplier, or a home improvement store trying to stand out?

Team Percepto flips that old sales approach by creating studies where the advertiser is the subject matter itself. For example:

In a dealership study, they didn’t just report that radio builds trust. They showed exactly how local car buyers respond, revealing that 43% felt more trust hearing dealership ads on local radio and 24% took immediate action whether calling, visiting, or buying.

In a hardware and home improvement store report, they found that while national chains dominate awareness, the local store still had over 60% recognition, with nearly a third of people already feeling positively about it. That’s gold for a store wanting to compete against big brands.

For a steel supplier, Team Percepto discovered over half of respondents had never heard of them, but also uncovered exactly what buyers care most about: price, quality, and inventory availability. Now the client knows what to say and when to say it.

Insights That Tell a Story

Here’s the real magic. Team Percepto doesn’t stop at raw data tables. Each study they deliver builds a narrative. For dealerships, it’s about earning trust through local radio, addressing buyer pain points like feeling vulnerable or pushed around, and positioning radio as a solution to build credibility. For hardware stores, it’s about proving they can be competitive in price and service. For steel suppliers, it’s about increasing brand awareness with sharp messaging on price guarantees, quality, and on-time delivery.

Actionable Data, Not Just Data

Each report ends with clear, ROI-focused recommendations. Things like:

• “Use trackable promo codes or call-tracking to quantify sales lift.”

• “Run live dealership radio broadcasts during peak drive times.”

• “Lead hardware store ads with value deals and staff service quality.”

• “For steel suppliers, prioritize drive-time spots with bilingual ads highlighting price, quality, and stock.”

These aren’t just data points. They’re actions that advertisers can implement today.

Why This Matters for Media Companies

When sales teams walk in with client-centered, locally gathered, primary insights, instead of cookie-cutter stats, they immediately build credibility. Clients see the effort and expertise, and realize that the media partner understands their business challenges at a human level, not just a statistical one.

That’s what Team Percepto delivers. Real research about real customers, turned into real stories with real results.

Actionable Client-Centric Data

By Juan Jose (JJ) Ayala

Team Percepto, A Research Insights Company, June 2025