Healthy Plates, Healthy Futures: Crafting Nutrition PSAs for Hispanic Audiences

Nutrition PSAs for Hispanic Audiences

By JJ Ayala, Executive Director, Team Percepto

When you hear a health tip on the radio do you actually change what is on your plate or tune out? For many bilingual Hispanic families in Houston – Galveston, the right nutrition message can spark real behavior change. A new study of Spanish-radio listeners reveals which healthy-eating cues resonate best and what every marketer and content creator needs to know.

Start With the End in Mind

This answer is synthesized entirely from the provided data.

Our survey included 121 bilingual Hispanic Spanish-radio listeners. The group is 59% female, 70% bilingual, and ages 26 to 46. This population represents the decision-makers choosing meals and influencing family wellness.

The Data in Context

“Nutrición saludable” ranks third among 42 topics with 85 mentions. The study highlights Healthy Nutrition as the top concern in Health & Wellness, underscoring that audiences want practical meal ideas not just generic advice.

What It Means for Your Team

• Marketing Managers can boost engagement by packaging nutrition tips as quick, bilingual audio bites that listeners can follow step by step.

• CEOs can reinforce brand purpose by sponsoring healthy-eating segments that align with corporate wellness goals.

• Research & Insights Managers should prioritize meal-planning and culturally familiar recipes in future segmentation studies.

• Content Creators have the opportunity to deliver snackable content—think 30-second cooking demos in Spanish and English.

  
  

Tips for Nutrition-Focused PSAs

Create healthy-eating messages that taste good to the ear.

• Lead with benefits. Emphasize energy, family bonding, or savings to frame nutrition as an everyday win.

• Show real plates. Use vivid audio descriptions of familiar dishes—tacos with added vegetables or fruit-infused agua fresca.

• Offer simple swaps. Present one-for-one ingredient changes, such as using whole-grain tortillas.

• Include trusted voices. Feature local dietitians or community chefs to build credibility.

Key Takeaway

Healthy eating is within reach when messages speak the audience’s language literally and figuratively. Empower Hispanic households with clear, actionable nutrition guidance that feels like it was made for them.

Want to explore the full results in more detail? Get in touch with Team Percepto to access the complete findings and learn how to apply them to your next PSA campaign.

By Juan Jose (JJ) Ayala

Team Percepto, A Research Insights Company, July 2025