Bilingual Substance Abuse Prevention PSAs That Empower Families

Protecting Our Youth

Substance Abuse Prevention PSAs That Empower Parents and Teens

By JJ Ayala, Executive Director, Team Percepto

When you hear “just say no” on the radio do you tune in or tune out?

For many Hispanic parents and teens in Houston-Galveston prevention messages that speak their language and culture can make the difference between awareness and action. A recent study of Spanish radio listeners reveals which prevention cues resonate most and how to turn insights into impactful PSAs.

Start With the End in Mind

This answer is synthesized entirely from the provided data. Sample size: n = 121. Gender split: 59% female. Bilingual: 70%. Age range: 26–46 years.

The Data in Context

This answer is synthesized entirely from the provided data. “Prevención del abuso de sustancias (consumo de tabaco y drogas)” ranks 21 of 42 topics with 54 mentions.

What It Means for Your Team

• CEOs: demonstrate community commitment by funding bilingual prevention segments on popular radio programs.

• Marketing Managers: design PSAs that state risks plainly then offer healthy alternatives in both Spanish and English.

• Research & Insights Managers: test narrative-driven stories versus factual messaging to identify which style drives stronger recall.

• Content Creators: craft dialogue-based scripts showing parent-teen conversations that model refusal skills and positive coping strategies.

Tips for Substance Abuse Prevention PSAs

Use real-life scenarios and role play to illustrate peer-pressure resistance in each language. Provide concise refusal lines that parents and teens can memorize and practice. Highlight local support services and counseling hotlines with bilingual contact details. Feature respected community figures such as youth leaders or educators to reinforce credibility.

Key Takeaway

Bilingual Substance Abuse Prevention PSAs That Empower Families

Substance abuse prevention PSAs work best when they combine clear risk information with empowering alternatives that resonate culturally and linguistically.

Want to explore the full results in more detail? Get in touch with Team Percepto to access the complete findings and learn how to apply them to your next PSA campaign.

By Juan Jose (JJ) Ayala

Team Percepto, A Research Insights Company, July 2025