Use Targeted Surveys to Learn What Your Audience Really Thinks

Juan Jose (JJ) Ayala
Jul 28, 2025
2 min read

Have you ever stopped to ask your audience what they truly think about your brand? Not just through likes, comments, or engagement metrics, but by asking direct and meaningful questions? Over the weekend, I received a short survey from Meta, and it reminded me how powerful a simple set of questions can be when directed at a ready audience.

Person raiting an online product/service

What Meta’s Survey Did Right

Meta didn’t waste time collecting background details or setting the stage. They already had access to basic demographic and usage information, so they focused on what really matters: questions that get to the heart of perception and trust.

Here are a few that stood out:

What do you value most about Meta?
What is your biggest concern about Meta?
Do Meta’s apps and products bring people together or create division?
How much control do you feel you have over your personal information?
Is Meta good for the world?

These questions are simple but powerful. They make people reflect and respond with honesty. Meta already has the attention of its users, so deploying a quick, thoughtful survey is not only smart but incredibly efficient.

You Already Have the Audience. Now Use It.

If your brand has a strong social media or online presence, you are already halfway there. Your audience is in place. They know your brand. They engage with your content. Now is the time to ask for their opinions and listen carefully to the answers.

Focus group asking questions about products and services

Surveys can help you:

Discover how your brand is perceived
Identify concerns or gaps in your service
Test ideas for new products or messaging
Build stronger connections by showing that you value your audience’s voice

And this does not require expensive research agencies or massive outreach campaigns. A few well-crafted questions delivered through the right channels can provide clarity and direction.

Why It Works

Your existing audience is already familiar with your brand. That familiarity creates a layer of trust. When you ask for their input, it feels like part of an ongoing conversation rather than an interruption. This leads to higher engagement and more thoughtful responses.

You can use tools you already have at your fingertips:

Instagram Stories with polls or question boxes
LinkedIn surveys
Quick polls in email newsletters
Feedback prompts on your website
In-app survey tools if you run a digital product or e-commerce platform

When done right, these tools can collect valuable insights without overburdening your team or budget.

Use Targeted Surveys to Learn What Your Audience Really Thinks: Let Team Percepto Help You Get Started

At Team Percepto, we specialize in helping brands turn curiosity into clarity. We work with you to:

Design focused, high-quality surveys
Match the right questions to your business goals
Deploy surveys through the most effective channels
Analyze the results and present a clear, actionable report

If you have an engaged audience, you already have what most research firms spend months trying to build. Now is the time to use it.