Stress Less, Live More Stress-Management PSAs for Resilient Hispanic Households

Stress Less, Live More

Stress-Management PSAs for Resilient Hispanic Households

By JJ Ayala, Executive Director, Team Percepto

When you hear “take a deep breath” on the radio do you feel calm or skeptical? For many Hispanic households in Houston – Galveston stress is a daily challenge. A study of Spanish-radio listeners highlights the most effective stress-management messages and why they can strengthen listeners’ resilience.

Start With the End in Mind

This answer is synthesized entirely from the provided data. Our panel included 121 bilingual Hispanic Spanish-radio listeners. The cohort is 59% female, 70% bilingual, ages 26 to 46.

What It Means for Your Team

• Marketing Managers can design PSAs around quick stress-relief exercises that listeners can practice anywhere.

• CEOs can support employee wellness by featuring stress-management segments in public-service partnerships.

• Research & Insights Managers should explore format testing between guided audio exercises versus inspirational testimonials.

• Content Creators can script short, bilingual mindfulness prompts that fit into listeners’ daily routines

Tips for Stress-Management PSAs

Make stress relief sound simple and accessible.

• Offer one-minute guided breathing or stretching routines.

• Provide bilingual mantras or affirmations for listeners to repeat.

• Suggest integration of mindfulness into daily tasks like cooking or commuting.

• Partner with local wellness coaches or community health workers for authenticity.

Stress management PSAs succeed when they offer tangible tools and speak to listeners’ real-world pressures. Empower Hispanic audiences to breathe easier and live more resiliently.

Want to explore the full results in more detail? Get in touch with Team Percepto to access the complete findings and learn how to apply them to your next PSA campaign.

Stress-Management PSAs for Resilient Hispanic Households

By Juan Jose (JJ) Ayala

Team Percepto, A Research Insights Company, August 2025